• 12/01/2009
  IMC Island and Siminn sign a roaming agreement

IMC Island and Siminn sign a roaming agreement

12/01/2009

Today the Icelandic mobile operator IMC Ísland signed an agreement with Siminn regarding access to Simins radio-network, the largest in Iceland. This is a ground breaking agreement as this is the first time Siminn enters agreement for such extensive co-operation with a new player in the mobile market. A new-founded sister-company of IMC will be the sales- and marketing division for the local market in Iceland. Alterna Tel is the name of the new company which from January will provide full mobile service in Iceland by the brand name Alterna.

IMC is a part of the International conglomerate WorldCell which has headquarters in Washington DC. WorldCell is a global services provider with operating agreements in 200 countries. WorldCell is the parent company for both IMC and Alterna. IMC Island was founded in 2000, the company has first and foremost operated in international markets. IMC Island holds an extensive collection of over 430 roaming agreements with coverage in more than 185 countries around the world. These roaming agreements are based on the license for GMS 1800 rewarded by the Icelandic PTA. The new company Alterna Tel will change IMC´s focus to Iceland. IMC Island will offer its mobile services to the Icelandic market under the brand Alterna. The new brand will introduce a new approach to the Icelandic mobile market not seen before in Iceland.

The new company will introduce its price plan and service in January.

The agreement with Siminn will open access to the largest and most extensive mobile network in Iceland for Alterna Tel from the first day of operation. This enables Alterna Tel to enter the market providing full coverage and service everywhere in Iceland along with international roaming agreements.



Jeffrey K. Stark is the CEO of IMC Island:
"We are very happy with the cooperation with Siminn. It enables us to enter the entire Icelandic mobile market. We have made the decision to build up our telecom system in Iceland and invest quite substantially in this project. We are investing financially, bringing technical equipment as well as our expertise in the mobile operations to Iceland. The image of our company in Iceland will be Alterna Tel, we have great hopes and believe in the team behind Alterna Tel. Team of specialists is working on installing technical equipment as well as the connection to Simin´s radio-network. This is a large investment on behalf of World Cell to be made in Iceland. It involves installation of state of the art equipment for an upgrade of IMC´s cores telecom system in support of Alterna´s. This includes upgrades both of the telecom core as well as the radio network to be added to the already existing network on the countryside."

The general manager of Alterna Tel is Robert Bragason:
"This agreement is very important to Alterna Tel and the goals we have set for the Icelandic mobile market. We have been preparing and working our strategy for months and in January we will enter the market as a complete telecom company with the largest and most extensive mobile network behind us. The agreement with Siminn will enable us to make the giant step of offering our services with nationwide coverage, reaching every part of the country. The low overhead of Alterna and will enable us to offer great prices to customers to enjoy. The Parent company, World Cell, is not only investing substantial amount of money in the investment of the technical equipment and operation. Alterna will in addition benefit greatly from their level of expertise and experience. It is especially good and welcome to have a foreign investment choosing Iceland at this time."

Sævar Freyr Þráinsson, forstjóri Símans;
"We are very pleased with IMC/Alterna connecting to Simins radio-network. Siminn has invested heavily in building up the most extensive mobile network and the results are the largest in coverage and most extensive network in the country. Alterna Tel has a strong background and large aspirations for Icelandic mobile market. We are optimistic and have good faith in the success of this cooperation and welcome Altner Tel on to Simins network."

Further information will be given by Þóra Birgisdóttir, director of sales and marketing of Alterna Tel.

650-3020 and Margrét Stefánsdóttir Public Relations of Skipti Tel. 892-7163

See Also: www.alterna.is www.siminn.is

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